Liang, Founder U3
Project Name: U3
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: 2 hours/day
Time Saved: 2 weeks (approximate)
Main Problem Otherstate Helped With: Provide a structure to consolidate ideas.
During the 5 days with Otherstate, Liang took U3 from high-level to in-depth detail. Step-by-step, always building off the information we had already collected in previous modules. These are the results.
View U3 Figma Dashboard
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why U3 exists, what it does, and how it's positioned. We assembled his results into The Map to Your Future.
Need Narrative. The matter-of-fact description of U3 in clear words. It tells the story of why its product or service is needed in the market place.
Liang refined inputs from his prologue exercise that we used to craft the raw vision for U3.
THEORY OF CHANGE
In this exercise Liang reverse-engineered his raw vision to the current state of U3.
Theory of Change: a step-by-step description of the path U3 can take from its current state to its desired future state – Liang's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of U3 – its personality. These soft values help connect Liang's project to the hearts & minds of U3's community.
Benefit Statements: how U3 will improve its user's lives. Liang worked on up to 3 benefit statements that speak directly to the desires of U3's community.
The combined results of day 1–3 were used to create U3's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and Liang's Elevator Pitch.
One detailed user avatar that represents a key segment of U3's community. The profile Liang created shows U3's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
Liang can use the results of this module to dial in his product, messaging & design.
Competitive Landscape: brands that are competing for the attention of U3's users.
Liang identified U3 immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to U3's users and what differentiators to concentrate on.
Liang can use these results to understand how U3 is different from the competition and how to win the space.
After completing the 5–day program Liang received a complete set of pre-filled asset templates for U3.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
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