Manuel, Founder Mosaic
Project Name: MOSAIC (formerly Mass Effect)
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: 1.5 - 2 hours/day
Time Saved: N/A
Main Problem Otherstate Helped With: Getting clarity on the right path to take my product down and what industries I'm most related to (competitor landscape)
Mosaic Results
During the 5 days with Otherstate, Manuel took Mosaic from high-level to in-depth detail. Step-by-step, always building off the information we had already collected in previous modules. These are the results.
View Mosaic Figma Dashboard
DAY 1:
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why Mosaic exists, what it does, and how it's positioned. We assembled his results into The Map to Your Future.
Need Narrative. The matter-of-fact description of Mosaic in clear words. It tells the story of why its product or service is needed in the market place.
Manuel refined inputs from his prologue exercise that we used to craft the raw vision for Mosaic.
DAY 2:
THEORY OF CHANGE
In this exercise Manuel reverse-engineered his raw vision to the current state of Mosaic.
Theory of Change: a step-by-step description of the path Mosaic can take from its current state to its desired future state – Manuel's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
DAY 3:
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of Mosaic – its personality. These soft values help connect Manuel's project to the hearts & minds of Mosaic's community.
Benefit Statements: how Mosaic will improve its user's lives. Manuel worked on up to 3 benefit statements that speak directly to the desires of Mosaic's community.
The combined results of day 1–3 were used to create Mosaic's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and Manuel's Elevator Pitch.
DAY 4:
USER AVATAR
One detailed user avatar that represents a key segment of Mosaic's community. The profile Manuel created shows Mosaic's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
Manuel can use the results of this module to dial in his product, messaging & design.
DAY 5:
COMPETITIVE LANDSCAPE
Competitive Landscape: brands that are competing for the attention of Mosaic's users.
Manuel identified Mosaic's immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to Mosaic's users and what differentiators to concentrate on.
Manuel can use these results to understand how Mosaic is different from the competition and how to win the space.
Compiled Results:
Asset Templates
After completing the 5–day program Manuel received a complete set of pre-filled asset templates for Mosaic.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
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