Sandeep, Founder Hashi
Project Name: Hashi (by Alphamint Labs)
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: 30 minutes – 1 hour (approximate)/Day
Time Saved: N/A
Main Problem Otherstate Helped With: Understanding how to position my product against the market needsGiving me immense clarity on my own product and what im solving
Hashi Results
During the 5 days with Otherstate, Sandeep took Hashi from high-level to in-depth detail. Step-by-step, always building off the information we already collected in previous modules. These are the results.
DAY 1:
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why Hashi exists, what it does, and how it's positioned. We assembled his results into The Map to Your Future.
Need Narrative. The matter-of-fact description of Hashi in clear words. It tells the story of why its product or service is needed in the market place.
Sandeep refined inputs from his prologue exercise which we then used to craft the raw vision for Hashi.
DAY 2:
THEORY OF CHANGE
In this exercise Sandeep reverse-engineered his raw vision to the current state of Hashi.
Theory of Change: a step-by-step description of the path Hashi can take from its current state to its desired future state – Sandeep's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
DAY 3:
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of Hashi – its personality. These soft values help connect Sandeep's project to the hearts & minds of Hashi's community.
Benefit Statements: how Hashi will improve its user's lives. Sandeep worked on up to 3 benefit statements that speak directly to the desires of Hashi's community.
The combined results of day 1–3 were used to create Hashi's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and Sandeep's Elevator Pitch.
DAY 4:
USER AVATAR
One detailed user avatar that represents a key segment of Hashi's community. The profile Sandeep created shows Hashi's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
Hashi can use the results of this module to dial in his product, messaging & design.
DAY 5:
COMPETITIVE LANDSCAPE
Competitive Landscape: brands that are competing for the attention of Hashi's users.
Sandeep identified Hashi's immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to Hashi's users and what differentiators to concentrate on.
Sandeep can use these results to understand how Hashi is different from the competition and how to win the space.
Compiled Results:
Asset Templates
= After completing the 5–day program Sandeep received a complete set of pre-filled asset templates for Hashi.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
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