Prashant, Founder DCN
Project Name: Decentralized Contact Network (working title)
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: It took me a few hours to complete each module. Took me a bit longer because I did it in bits and pieces over the course of the day and answer each question a bit more thoughtfully.
Time Saved: A week or two at least
Main Problem Otherstate Helped With: Getting over the initial friction of starting all the work around business model and problem and solution articulation for various copies that I will have to write over the course of the launch and fundraise.
DCN Results
During the 5 days with Otherstate, Prashant took Decentralized Contact Network (DCN) from high-level to in-depth detail. Step-by-step, always building off the information we already collected in previous modules. These are the results.
View DCN Figma Dashboard
DAY 1:
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why DCN exists, what it does, and how it's positioned. We assembled his results into The Map to Your Future.
Need Narrative. The matter-of-fact description of DCN in clear words. It tells the story of why its product or service is needed in the market place.
Prashant refined inputs from his prologue exercise that we used to craft the raw vision for DCN.
DAY 2:
THEORY OF CHANGE
In this exercise Prashant reverse-engineered his raw vision to the current state of DCN.
Theory of Change: a step-by-step description of the path DCN can take from its current state to its desired future state – Prashant's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
DAY 3:
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of DCN – its personality. These soft values help connect Prashant's project to the hearts & minds of DCN's community.
Benefit Statements: how DCN will improve its user's lives. Prashant worked on up to 3 benefit statements that speak directly to the desires of DCN's community.
The combined results of day 1–3 were used to create DCN's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and Prashant's Elevator Pitch.
DAY 4:
USER AVATAR
One detailed user avatar that represents a key segment of DCN's community. The profile Prashant created shows DCN's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
Prashant can use the results of this module to dial in his product, messaging & design.
DAY 5:
COMPETITIVE LANDSCAPE
Competitive Landscape: brands that are competing for the attention of DCN's users.
Prashant identified DCN's immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to DCN's users and what differentiators to concentrate on.
Prashant can use these results to understand how DCN is different from the competition and how to win the space.
Compiled Results:
Asset Templates
After completing the 5–day program Prashant received a complete set of pre-filled asset templates for DCN.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
READY TO Kickstart your project?
Gain extreme clarity & confidence, align your team, or fast-track your investor pitch.
Start immediately. Be done in days, not months.