Ian – Founder, Biometric Property
Project Name: BIOMETRIC PROPERTY (working title)
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: 1 Hour/Day
Time Saved: A few weeks (approximately)
Main Problem Otherstate Helped With: Reduce the time it would have taken me to do this without your workflow. You saved me time, which is my most valuable asset.
Biometric Property Results
During the 5 days with Otherstate, Ian took Biometric Property from high-level to in-depth detail. Step-by-step, always building off the information we already collected in previous modules. These are the Biometric Property results.
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why Biometric Property exists, what it does, and how it's positioned. We assembled the results into The Map to Your Future.
Need Narrative: The matter-of-fact description of Biometric Property in clear words. It tells the story of why its product or service is needed in the market place.
Ian refined inputs from his prologue exercise which we used to craft the raw vision for Biometric Property.
THEORY OF CHANGE
In this exercise Ian reverse-engineered his raw vision to the current state of Biometric Property.
Theory of Change: a step-by-step description of the path Biometric Property can take from its current state to its desired future state – Ian's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of Biometric Property – its personality. These soft values help connect Ian's project to the hearts & minds of Biometric Property's community.
Benefit Statements: how Biometric Property will improve its user's lives. Ian worked on up to 3 benefit statements that speak directly to the desires of Biometric Property's community.
The combined results of day 1–3 were used to create Biometric Property's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and Ian's Elevator Pitch.
One detailed user avatar that represents a key segment of Biometric Property's community. The profile Ian created shows Biometric Property's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
Ian can use the results of this module to dial in his product, messaging & design.
Competitive Landscape: brands that are competing for the attention of Biometric Property's users.
Ian identified Biometric Property's immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to Biometric Property's users and what differentiators to concentrate on.
Ian can use these results to understand how Biometric Property is different from the competition and how to win the space.
After completing the 5–day program Ian received a complete set of pre-filled asset templates for Biometric Property.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
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